No matter where you are, London is one of the cities that you could never move your eyes off ! It is one of the world’s most visited cities, London has something for everyone: from history and culture to fine food and good times. It is also a city for exquisite lifestyle. Nowadays, lifestyle plays a very import role in our daily life. Therefore, the shopping environment in lifestyle stores are becoming more fashionable, modern and delicate as well. Hanshow technology launched its all new series Nowa electronic price tags to upgrade the lifestyle stores in the capital city of Great Britain.

Lifestyle Shop in London High Street

High Street is a metonym for the concept of the primary business street of towns or cities, especially in the United Kingdom and Commonwealth of Nations. Nowa series electronic shelf labels debuts in Sigma Sports shops just located in high street of London. The exquisite lifestyle store came about when two friends opened their doors to the public back in 1992 with the aim of getting more people on road bikes and enjoying the sport we love. Going from strength to strength, a small shop became a bigger shop, and from the flagship store at 37-43 High Street, Hampton Wick, they now cater for cyclists of all levels and abilities. Running social rides, state-of-the-art workshops, bike fitting sessions, mechanics and providing the opportunity to experience products first hand, at competitive prices, Sigma Sports is keen to remain an established hub for cycling in South West London.


IoT Electronic Shelf Labels debuts in Best Sports Store

Sigma Sports ranks No.3 among all the bike shops in the United Kingdom and crowns the No.1 bike shop in London in 2017. As the pioneer and leading sports shop in London, Sigma sports made a very smart decision that they would like to transform their whole store in Kingston upon Thames into a more up to date digital store with the state of art electronic shelf label solution and digital signage. Hanshow UK office and Sigma Sports kicked off the technical workshop in February and tested Sigma Sports requirements with Hanshow STELLAR 4.2 inch and 7.5 inch series digital price tags with the design sample labels as initiatives. The owner of Sigma Sports, Jason was much pleased with the samples that Hanshow displayed in March. Immediately, both companied agreed the store proof of the concept in April, starting from the shoes and accessories area first, and the POC was soon approved with good quality in May and all the whole store digitalization was smoothly completed in June.


Iconic NOWA ESLs glitter in the Store

“It is rather important for us to choose the product to match our premium brand image” said Jason. While talking with Jason, these key features are the key for Sigma Sports to make the smart decision:

Ultra-thin design without lens to avoid reflection of light;

Built-in LED indicator with customized multi-color setting

Excellent Geo-location function

Customized multi-color exterior available

Fashionable and artistic appearance design

Jason and his business partners are much satisfied with Hanshow’s all new 1.54 and 2.13 inch NOWA series ESLs and they also like the rest of the STELLAR series ESL in very much. “The store looks like powered with glittering with these new IoT devices.” Commented with joy by Jason.


Global retailers are all seeking the ways how to transform from traditional business model to more digitalized directions. Hanshow is dedicated to offering global customers a series of world-class high quality and premium Smart Devices and Smart Store Solutions. Hanshow’s Intelligence-enabled platforms and systems deliver customer-centric insights, helping retailers tackle operation woes and offer consumers more personalized experience.

Finally, you are more than welcome to visit the all new digitalized smart Sigma Sports store in person! You must enjoy more than you expected while you were in the fantastic shop!

Where there is digitalized smart store, there will be Hanshow!