As the global leader in developing and manufacturing specializing in the ESL and Omni-channel solution, Hanshow Technology attended National Retail Federation (NRF) Expo (“NRF Expo”) in New York from January 14 to 16, 2018.

Launched in 1912 for the first time, NRF Expo is held by NRF annually. This expo covered 60,000 square meters and attracted 3,000 exhibitors and 120,000 attendees. Distinct from other retail shows, NRF Expo cares more about retailors’ synchronized development on online and offline technologies and solutions about new retail business in the mobile Internet background. The expo site is well-known for its innovative products and technical solutions, in which the most up-to-date technologies including physical store marketing and digital stores can be shown. It is an objective showcase for up-to-date concepts and trends in the retail field and industry.

Building on its unequalled expertise in Omni-channel solutions for the retail industry, Hanshow technology launched its 3rd-generation ESL solution, which contains the interactive ESL with enhanced and innovative functions, including bidirectional transmission which supports remote upgrading, excellent legibility with 20% increased screen resolution, 30% reduction in power consumption, 50% increase in transmission efficiency, and new three-color display including BWR and BWY for labels. Additionally, new functions like LED flashing lights, NFC and multi-page display enable a fully Omni-channel experience and more interactivity among ESLs, stores and consumers.

By offering intelligent ESLs and solutions to customers, Hanshow has facilitated retailors to easily connect physical stores and online stores, as well as to manage them synchronously. Hanshow reckons ‘New Retail’ a higher standard for consumers’ shopping experience and operation efficiency of the physical stores which leads to a more streamlined process of physical stores allowing store staff to have more communication and interactivity with customers.

Hanshow’s One-Click price changing function of ESL along with various solutions for display, inventory, order picking, marketing etc. Meet the latest retailors’ needs to immensely optimize shopping experience and working process.


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