The retail giant starts an exclusive collaboration with Hanshow, aimed to create a brand new, innovative conception of interactive electronic label.

An innovative “connected” labelling solution for customers and employees
On 18 May 2017, as part of its commitment to phygital trading, Auchan Retail entered into an exclusive partnership with Hanshow Technology, a Chinese start-up, to jointly develop an innovative “connected” labelling solution.

This scalable technology will facilitate the customer shopping experience. For employees, this solution, which is fully digital and can be rolled out to the entire product offering, makes on-shelf product labelling quicker and easier.

The pilot phase, which is underway, will test the technology in an initial sample of stores in France and Luxembourg. Once these tests are complete, the solution may be rolled out to all Auchan Retail countries and across all formats (hypermarkets, supermarkets and ultra-convenience stores).