December 6th, 2018 The Retail Giant Auchan sent a high level leadership delegation team to visit Hanshow. The two partnership first starts the cooperation dated on 18 May 2017 and this is the second time that Auchan visits Hanshow China. The main purpose of the visit is to enhance the mutual cooperation between both parties.


Both parties expect to create a trend setting, Innovative Conception of Interactive Electronic Label. An innovative “connected” labelling solution for customers buying and retail staffs. As terms of the commitment to physical trading, Auchan Retail Group entered into an exclusive partnership with Hanshow Technology to jointly develop an innovative “connected” labelling solution.


The advanced technology will improve the customer shopping experience. For employees, this solution is fully digitalized and can be implemented to the entire product offering, makes on-shelf product labelling much quicker and easier.

Auchan paid high attention on the cooperation with Hanshow. The leadership delegation team from Auchan headquarters including Philippe BROCHARD, Auchan indirect purchase director, Guillaume ROBIN, Auchan project manager of innovation department. Hanshow’s CEO Mr. Hou Zhiguo and France VP Ms. Liang Yayuan had a successful meeting with Auchan headquarter leadership team.


Finally, Auchan and Hanshow commits a more comprehensive cooperation between each other. The new phase cooperation elaborates not only a profound and promising retail innovation management success but also an international retail industry advanced cooperative results. Both parties firmly believe a win-win future will benefit more for Auchan and Hanshow!